Behavior Change Marketing, Florida

Host Partner(s):    Apalachicola Reserve
Location:    Apalachicola National Estuarine Research Reserve, 108 Island Dr., Eastpoint, FL 32328
Date/Time:    calendar icon2/9/2017
Price:    $0.00
Max Applicants:    30

The presentation from this workshop can be downloaded here.

WHEN: Thursday, February 9, 2017
9:00am to 3:00pm.

A South Florida workshop was also held on August 31, 2015 in Sarasota, in partnership with Charlotte Harbor National Estuary Program, Gulf of Mexico Coastal Training Program, International Ocean Institute-USA, Sarasota County UF/IFAS Extension, Janet and Bruce Bunch, GE Foundation and the Friends of Charlotte Harbor Estuary, Inc.

SalterMitchell will lead this workshop. SalterMitchell is a marketing and communication agency focused on change — behavior change,culture change and changing public opinion.

Participants will be introduced to the concept and application of behavior change outreach in a way that will shift how they think about and conduct educational outreach efforts going forward, and will leave them feeling more confident about putting this practice into action. The workshop will cover key steps to creating a successful behavior change effort — from determining one’s target behavior and audiences, to conducting research, to developing a plan with creative components purposefully designed to influence behavior. Each participant will be given their own behavior change toolkit.

During the workshop, participants will create the beginnings of a behavior change marketing campaign. We suggest they come prepared with a topic or project they want to work on. We also recommend participants attend in groups of two or more people who are working on the same issue or for the same organization so they can continue to work together after the workshop is over.

9:00 Registration
9:30 Introduction to Behavior Change Marketing
10:30 Break
10:45 Defining the Problem
11:45 Lunch
12:30 Choosing Target Actors and Actions
1:30 Break
1:45 Putting Behavioral Determinants to Work
2:45 Summary/Wrap-Up
3:00 End of training

For questions, please contact Jacqueline Rose at or 251-929-8466 or Anita Grove or 850-670-7708.

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